Markets
Vanity Fair New Establishment Summit 2018 - Day 1
Founder of Soho House, Nick Jones (Matt Winkelmeyer/Getty Images)
Weird Money

Maybe a new owner can help save the vibes at Soho House

A new potential buyer thinks the public markets have undervalued the social club.

Jack Raines

Founded in 1995 by British restaurateur Nick Jones, Soho House used to be the epitome of cool-members clubs, and its status in the US was amplified when the club’s Meatpacking location was featured in “Sex and the City” in 2003.

Its members included celebrities like David Beckham and Tom Cruise, and it was notoriously hard to join (and remain a member of) the club. In 2010, the New York Post reported that the club, which had 4,500 members at the time, had purged 500 members, and Jones hoped to reduce it to 4,000, saying, “We are trying to get the club back to its creative roots.”

Soho House was originally an escape from the finance and business worlds, with Jones saying that he wanted to see “less suits lounging about” and that the exclusivity of the club was part of its allure. Everyone wants what they can’t have, after all. That was nice while it lasted.

Today, Soho House has 208,078 members (and 267,494 total members, which includes lower-tier memberships like Soho Friends that provides limited access to clubs), a far cry from the company’s exclusive roots, and last December, the New York, LA, and London locations temporarily stopped accepting new members because they became overcrowded. While the explosion in growth led to an uptick in revenue, it came with a cost: according to more than a dozen New Yorkers interviewed by the New York Post earlier this year, Soho House isn’t cool any more.

Soho House’s issue is that it had no business being a publicly traded company. After Nick Jones founded the company in 1995, its majority ownership changed hands a couple times, first to British business mogul Richard Caring in 2008, then to US billionaire Ron Burkle in 2012. In 2021, the company filed to go public, planning to use the IPO proceeds to pay down debt and finance further expansion. However, since going public at $14 per share, Soho House has struggled in the public markets, with its stock price sitting at $4.90 earlier this week.

However, the stock jumped 54% today, up to $7.70, on news that a third-party consortium had offered to buy it for $9 per share. The offer came after Yucaipa, the investment firm of the company’s executive chairman, Ron Burkle, conducted a strategic review showing that the public markets were undervaluing the company.

A take-private deal would probably be good for Soho House, which has found itself floundering in the gray area between exclusive and mass market. Soho House’s origins valued exclusivity over everything, but public-company shareholders don’t care about “coolness” or “vibes” — they care about tangible metrics like revenue and profit, so Soho House prioritized growth over everything else. As a result, membership numbers exploded, going from 127,800 members in Q2 2021, when the company went public, to 267,494 members in Q3 of 2024.

Ironically, despite the uptick in members, which coincided with revenue growth from $124 million to $333 million in that time, the company has struggled to make money. Soho House has lost a cumulative $590 million since going public, only generating a profit in two quarters: $13 million in Q4 2022 and a measly $175,000 in Q3 2024.

Of course, this shouldn’t be surprising. An exclusive, luxury company can command high price points from an affluent customer base, and that branding power translates to strong margins. This is what has made LVMH so successful.

On the other end of the scale, mass-market companies with lower margins can succeed on high volume. This is how Walmart has grown to a $754 billion market capitalization. Walmart’s profit margin sits between 2% and 3%, but with trailing 12-month revenue of almost $700 billion, it still generates impressive profits. When you get caught in the middle, a formerly exclusive business that has grown to over 200,000 members, you lose the ability to play the luxury game (Soho House is “uncool” now!), but you’re still not a mass-market product.

Soho House chased growth without figuring out its unit economics, so while its revenue and membership numbers exploded, the company generated quarter after quarter of net losses. Three years after going public, the company has more than doubled in size, but still lost $136 million over the last four quarters.

Maybe a take-private deal would give the company a chance to take a step back and figure out what exactly it wants to be. Charging customers $5,200 a year so they can spend $25 per espresso martini at an understaffed, overcrowded bar in Meatpacking hasn’t been a winning formula. 

More Markets

See all Markets
markets

BlackBerry is on one of its hottest rallies of all time

History suggests that BlackBerry does extremely well when 1) it’s considered to be pioneering a transformative technology, or 2) there’s widespread retail enthusiasm for stocks.

If you squint (or dream), you could argue that both are going on right now.

Shares of the once-upon-a-time smartphone giant are up more than 160% over the past three months. The only times the shares have had a hotter run of form than this are at the tail end of the dot-com bubble, and in early 2021 when was it part of the meme stock craze headlined by GameStop.

Let’s start with the easy part first — here’s Scott Rubner, head of equity and equity derivatives strategy at Citadel, on retail’s significant footprint in the shares’ rally:

“Retail traders are the new price setters in the market. May volumes across our retail cash equities and options platforms are currently tracking at record levels. Daily volumes on our cash platform are setting new highs and are on pace to finish nearly ~10% above the previous record established during the January 2021 meme-stock era.”

And then there’s the harder part, part of the story that the traders bidding up BlackBerry now are dreaming about: the QNX division, which offers software that the company is positioning as an operating system for robots.

QNX’s software has early uptake in the field of autonomous driving, with BlackBerry eyeing a much more widespread role: in April, it announced a partnership to deploy this technology on Nvidia’s robotics platform. Nvidia’s Jensen Huang, for his part, has long been calling for agentic AI adoption to be followed by physical AI (i.e., robots).

In a QNX press release unveiling a report this week, the company argued that software, not hardware, is the real problem in terms of making sure robotics works.

I supposed it would be poetic, in a way, if the company at the leading edge of the smartphone revolution also plays a big role in the proliferation of robotics.

markets

Micron and Sandisk rally on new Street-high price targets from Susquehanna

Micron and Sandisk both hit fresh all-time highs in early trading after Susquehanna bestowed new Wall Street-high price targets on the two memory stocks.

Analyst Mehdi Hosseini upped his view on the former to $1,750 from $600, and to $3,250 from $2,000 for the latter.

“Supply is now expected to remain tight through 2027, sustaining elevated margins and thus warranting valuation re-rating,” he wrote, per Bloomberg.

It’s the fifth time in the past year that the average price target on Micron has gone up by more than 10% in a week. UBS’s Tim Arcuri more than tripled his price target on Micron earlier this week, and has already lost the title of “most bullish.”

But even as analysts are tripping over themselves to raise their price targets on these stocks, the ferocity of the rally in Micron has outpaced their best efforts.

The high-bandwidth memory specialist traded at a record premium to the consensus Wall Street price target this week, based on data going back to 2008.

markets

Okta soars on Q1 earnings beat, raised outlook driven by AI security demand

Okta shares are surging in early trading Friday after the identity security provider posted Q1 fiscal 2027 financial results that exceeded Wall Street estimates. The strong results are fueled by accelerating corporate demand for cybersecurity software, as well as the deployment of autonomous AI systems.

Key numbers:

  • Adjusted earnings per share of $0.91 compared to analysts estimate of $0.85.

  • Revenue of $765 million compared to an estimate of $752.7 million.

The company generated subscription revenue of $750 million, up 11% year over year. Okta also has $271 million in free cash flow, up from $238 million in the prior years quarter.

While standard cybersecurity software protects human workers, the latest catalyst sparking Oktas strong corporate performance is the rapid emergence of autonomous AI agents that can access sensitive corporate databases and interact with privileged executive accounts.

“AI agents are rapidly becoming a new workforce inside every organization, creating a wave of identities that must be secured and governed alongside human users,” said Todd McKinnon, CEO and cofounder of Okta. “We’re expanding our opportunity as the world’s leading independent and neutral identity provider and helping customers make identity the unified control plane for their secure agentic enterprise.”

Okta raised its fiscal 2027 revenue guidance to between $3.185 billion and $3.205 billion, roughly in line with estimates of $3.18 billion. The company formally dropped its long-term projected non-GAAP tax rate from 26% down to 21%. This adjustment is a direct byproduct of the federal corporate tax frameworks under the One Big Beautiful Bill Act.

Shares of Okta have risen around 9% since the beginning of this year.

markets

HPE, SMCI surge after Dell’s Q1 beat on strong AI server demand

HP Enterprise and Super Micro Computer shares are surging in premarket trading, getting a big boost from rival Dell’s strong Q1 results.

Dell’s $16.1 billion in AI-optimized server sales for the quarter alone proved that enterprise data center demand is accelerating faster than Wall Street had anticipated. The company posted revenue of $43.8 billion, exceeding Street estimates of $35.5 billion. Management now sees full-year sales of about $167 billion, well above the $142 billion expected by analysts.

The read-through is particularly relevant for Super Micro, one of the largest suppliers of Nvidia-powered AI server systems, and HPE, which has been expanding its AI infrastructure and liquid-cooling offerings through its partnership with Nvidia.

The moves suggest investors view AI infrastructure as a broad spending cycle that benefits server makers across the entire ecosystem.

Latest Stories

Sherwood Media, LLC and Chartr Limited produce fresh and unique perspectives on topical financial news and are fully owned subsidiaries of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Money, LLC, Robinhood U.K. Ltd, Robinhood Derivatives, LLC, Robinhood Gold, LLC, Robinhood Asset Management, LLC, Robinhood Credit, Inc., Robinhood Ventures DE, LLC and, where applicable, its managed investment vehicles.