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Mattel shares soar as Q4 earnings beat, investors shrug off looming tariff-induced Barbieflation

Mattel shares soared double digits after the Barbie and Hot Wheels parent company defied tariff concerns with a better-than-expected profit forecast.

Nia Warfield

Mattel shares soared nearly 15% on Wednesday after the Hot Wheels and Barbie parent company topped Q4 earnings estimates and gave a better-than-expected profit forecast.

Sales rose 2% for the quarter to $1.6 billion, fueled by strong demand for Hot Wheels, action figures, and building sets. Adjusted earnings per share landed at $0.35, also beating Wall Street’s estimates. For the full year, Mattel’s net income soared over 65% to $327 million.

Mattel’s games division saw double-digit growth for the quarter, with Uno reaching its highest annual sales on record. Despite fresh tariff concerns in China, Wall Street cheered Mattel’s latest full-year guidance, which projects 2% to 3% net sales growth and adjusted earnings per share between $1.66 and $1.72.

China accounts for an estimated 40% of Mattel’s global toy production, with about a fifth of that tied to US sales. Toymakers have been working to reduce their reliance on the region — shifting production, adjusting product lines, and securing inventory early.

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Nike sinks to lowest level since 2014 after warning of “challenged” sales environment in Q4 report

Did Nike do it?

Investors had a mixed reaction after the global sports apparel company reported its fourth quarter earnings on Tuesday after the bell. Shares initially rose 5% as Nike beat out Wall Street expectations amid a hefty tariff refund bonus. However, the stock then sank to its lowest level since August 2014 in postmarket trading.

Here are the Q4 numbers:

  • Revenue of $11.0 billion (estimate: $10.8 billion).

  • Adjusted earnings per share of $0.20 (estimate: $0.12).

Ahead of this report, Nike warned that results would be flattered by a one-time tariff refund (now estimated at roughly $0.52 per share for the bottom line). That gave the company an extra cushion in snapping its streak of seven quarters of year-over-year profit declines.

Over the past year, the company had been punished by tariffs on imported goods, stagnant consumer spending, and increasing competition from other footwear brands like New Balance, Adidas, and Hoka.

Outgoing CFO Matthew Friend deemed it an “increasingly challenging operating environment, where sell-through remains challenged.”

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