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Toy And Game Giant Hasbro Quarterly Earning Exceed Expectations
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Hasbro shares soar as “Magic” cards and strong margins power up a big earnings beat

The toy giant’s high-margin licensing deals are paying off — even as tariff risks loom.

Nia Warfield

Hasbro jumped over 15% on Thursday after the toy maker delivered a first-quarter earnings beat that easily topped Wall Street expectations. 

Adjusted earnings per share hit $1.04, blowing past the $0.67 analysts were looking for. Meanwhile, revenue hit $887 million, also well above estimates of $771 million. Hasbro credited the strong showing to its pivot toward higher-margin businesses — including licensing deals and a boost from its “Magic: The Gathering” trading cards

The company’s Wizards of the Coast and digital gaming division led the charge, with revenue in the gaming segment spiking 46% over the same quarter last year. That helped Hasbro notch an adjusted profit margin of 25.1% for the quarter, up from 19.6% a year ago. Hasbro’s also leveling up its IP game with a new toy and game licensing agreement with Disney, covering blockbuster franchises like “Star Wars” and Marvel. 

The new deal strengthens Hasbro’s long-term positioning in fantasy and franchise-driven toys. Hasbro also kept its profit outlook but said its estimates didn’t include tariff impacts, since trade negotiations between the US and China are still up in the air. But even as tariff concerns linger, analysts expect those cost pressures to be “mostly offset” by Hasbro’s internal savings and continued growth in its Wizards business.

With Thursday’s rally, Hasbro shares are on track to be the best-performing S&P 500 stock today and are now positive on the year.

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Lululemon’s stretch getting tested: Stock plunges after after outlook is cut

Lululemon shares are down double digits in premarket trading after the company cut its full-year sales and profit outlook, overshadowing a Q1 beat and raising fresh concerns about the brand’s turnaround efforts.

The company now expects fiscal 2026 revenue to be flat to down 1%, compared with its prior forecast for 2% to 4% growth. Guidance for full-year diluted earnings per share was dragged down to a range of $10.95 to $11.15, below the company’s previous guidance of $12.10 to $12.30 and well below Wall Street’s estimate of $13.26.

Key numbers for Q1:

  • EPS of $1.69 vs. the $1.68 expected.

  • Revenue of $2.47 billion vs. the $2.43 billion expected.

The modest top-line beat masked a widening divergence between Lululemons geographic markets. While international revenue rose 22% overall with a 30% increase in Mainland China, the bigger problem remains North America, where revenue fell 5%.

Interim co-CEO and CFO Meghan Frank acknowledged during the earnings call that recent product rollouts underperformed. A highly anticipated yoga campaign failed to generate its expected halo effect across broader product lines.

Profitability metrics took a major hit, with gross margins contracting by 410 basis points to 54.2% due to mounting tariff costs and promotional markdowns. Operating income consequently fell 37% year over year to $276.9 million.

“We experienced spikes of negative commentary in the media and on social channels with regard to our brand, which had an impact on traffic and overall top-line performance,” Frank said during the earnings call. “And second, not all of our product launches have met our expectations. While we have had several successful launches so far this year, we have seen others as we start Q2 not generate the anticipated guest response.”

Lululemons valuation has already been steadily compressing for years. While it was once one of retails richly valued stocks, investors have been questioning whether the company can return to the double-digit growth era.

The results also arrive during a leadership transition. Lululemon announced back in April that former Nike executive Heidi ONeill is set to take over as CEO in September, with investors looking to her to revive growth in North America and restore the brands growth.

As Lululemon faces both macroeconomic pressure and brand-specific challenges, its stock has dropped around 40% year to date.

markets

US job growth skyrocketed in May, blasting past expectations

The US economy added 172,000 jobs in the month of May, the Bureau of Labor Statistics reported Friday, sending 10-year Treasury yields higher.

The strong May job market surprised economists. Experts had predicted only 85,000 new jobs — just half the reported number. The unemployment rate held steady at 4.3%, as expected.

The job growth story is a hopeful spot for the economy as consumers continue to feel inflationary pressure from the Iran war.

Job gains were buoyed by the leisure and hospitality sector, which added 70,000 jobs, as well as local government, healthcare, and education.

Both the March and April jobs reports were revised upward, making them collectively 93,000 higher than previously reported.

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