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eBay 's headquarters in Silicon Valley.
eBay’s headquarters in Silicon Valley

eBay hits all-time high as Wall Street cheers Q2 beat and tariff resilience

Analysts raised their price targets on the marketplace as luxury goods, cards, and collectibles helped drive strong results.

Nia Warfield

eBay shares climbed 19% Thursday, leading the S&P 500 and hitting an all-time intraday high of $92.30 after the online marketplace posted strong Q2 results and struck a confident tone on navigating tariff uncertainty.

The company topped both earnings and revenue estimates, driven by growth in its “Focus Categories” like trading cards, collectibles, and luxury goods. Ad revenue jumped 17% from a year ago, while new services, including card-grading partnerships and authentication tools, helped drive momentum.

Despite pressure on direct-shipped inventory from Greater China due to tariffs and the end of the de minimis exemption, CEO Jamie Iannone said the marketplace “has proven resilient,” calling the results a testament to eBay’s return to profitable growth. Wall Street was quick to react to the results.

BMO Capital

Price target: up $102 from $70

BMO upgraded the stock to “outperform” and called eBay’s strategic bets “durable growth drivers,” citing focus category momentum and cost controls. Analysts also flagged upside from new luxury authentication services and stronger-than-expected GMV trends.

Stifel

Price target: up $75 from $68

Stifel pointed to 10% year-over-year growth in focus category GMV and eBay’s ability to maintain solid performance despite macro pressure. They see consumer engagement sticking, particularly in collectibles.

Needham

Price target: up $95 from $78

Needham was bullish on eBay’s live commerce tools and broader platform upgrades, saying the company is “better positioned than peers” to gain share during economic uncertainty.

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Nike sinks to lowest level since 2014 after warning of “challenged” sales environment in Q4 report

Did Nike do it?

Investors had a mixed reaction after the global sports apparel company reported its fourth quarter earnings on Tuesday after the bell. Shares initially rose 5% as Nike beat out Wall Street expectations amid a hefty tariff refund bonus. However, the stock then sank to its lowest level since August 2014 in postmarket trading.

Here are the Q4 numbers:

  • Revenue of $11.0 billion (estimate: $10.8 billion).

  • Adjusted earnings per share of $0.20 (estimate: $0.12).

Ahead of this report, Nike warned that results would be flattered by a one-time tariff refund (now estimated at roughly $0.52 per share for the bottom line). That gave the company an extra cushion in snapping its streak of seven quarters of year-over-year profit declines.

Over the past year, the company had been punished by tariffs on imported goods, stagnant consumer spending, and increasing competition from other footwear brands like New Balance, Adidas, and Hoka.

Outgoing CFO Matthew Friend deemed it an “increasingly challenging operating environment, where sell-through remains challenged.”

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