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Deckers soars on record revenue thanks to Hoka and Ugg demand

Deckers had a lot to celebrate over the holiday period, with the footwear company’s shares up more than 14% as of 6:45 a.m. ET on Friday, after the Hoka and Ugg maker posted record revenue for the quarter ended December 31, 2025. The company notched:

  • Record revenue of $1.96 billion, ahead of the $1.87 billion forecast by analysts (Bloomberg consensus).

  • Adjusted earnings per share of $3.33, a whopping 21% higher than the $2.76 predicted by analysts.

Looking ahead, the company also hiked its guidance for the fiscal year ending March 31, 2026, to $5.4 billion to $5.425 billion, up from the $5.35 billion expected in the quarter before.

Deckers’ record revenue and EPS figures were “driven by the significant global demand for UGG and HOKA,” CEO Stefano Caroti said in a press release. Both brands saw “high levels of full-price selling” that resulted in a strong gross margin of 59.8%. Between the two brands, winter favorite Ugg maintained the upper hand with $1.3 billion in revenue, but Hoka saw a whopping 18.5% sales uptick (versus Ugg’s 5%) to $629 million last quarter.

Deckers also shared that the company has now repurchased stock worth $813.5 million in the last nine months, and that it expects its share repurchases to exceed $1 billion for the fiscal year ending March 31, 2026.

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SpaceX gets a wave of bullish ratings from Wall Street analysts

SpaceX received more than a dozen positive analyst calls on Tuesday — including from major Wall Street banks — as they initiate coverage on Elon Musk’s space and AI company.

SpaceX went public on June 12 at a $2.2 trillion valuation, the largest debut in history. While the company hasn’t yet posted a profit, it seems to have convinced Wall Street that it will get there and grow its valuation on the way.

Of the at least 17 analysts that gave a rating on Tuesday, all but one gave it a “buy” or “outperform” rating. MoffettNathanson was "neutral."

The ratings come as SpaceX joined the Nasdaq 100 index, a benchmark tech-heavy basket of companies that underpins millions of portfolios. The inclusion adds built-in demand for the stock from index funds and ETFs.

Still, SpaceX fell more than 5% on Tuesday amid a broader sell-off, and is currently effectively flat from its opening price of $150 a share.

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