Constellation Brands boosted by beer sales

4/11/24 12:38PM

Mexican beer sales are still strong, according to results from beer, wine and liquor giantConstellation Brands.

Beer sales rose 11% in the company’s fiscal fourth quarter of 2024, compared to the previous year. Beer is very seasonal.

The company spotlighted growth in its portfolio of Mexican beer brands, including 10% growth in Modelo Especial, and 17% growth in Pacifico.

The company claimed that during the fiscal year “Modelo Especial became the #1 beer brand in dollar sales and was the #1 dollar share gainer in the entire U.S. beer category.”

Modelo Especial did overtake Bud Light during the year, as Bud Light sales slumped amid its time as a political football and the trend of increasing sales of Mexican imports compared to declining domestic brews.

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