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Celsius soars after announcing plan to buy Gen Z-focused competitor, shrugging off Q4 sales dip

Celsius Holdings, the energy drink brand beloved by celebrities and fitness influencers, is spiking in early trading after disclosing a $1.65 billion deal (net of tax assets) to acquire rival beverage maker Alani Nu.

Yesterday’s acquisition announcement came almost simultaneously with the company’s Q4 earnings, which revealed sales were down 4% year on year, better than analysts were forecasting, per Barron’s.

Since its Nasdaq debut in 2010, Celsius’ stock has been on a wild ride.

It was delisted from the Nasdaq at the end of that year, and while it returned in 2017, shares remained below $2 — until the company signed major distribution deals with beverage giants like AB InBev, Keurig Dr Pepper, and PepsiCo as consumers came around to its “healthier energy drink” marketing message. Since 2020, its revenues have grown more than tenfold, sending shares to an all-time high of ~$100 in March.

But, since peaking in May 2024, shares have plunged ~73%, wiping out over $16 billion in market cap as PepsiCo — Celsius’ primary US distributor — cut back orders to adjust inventory levels, triggering a 31% year-over-year revenue drop in Q3.

Acquiring the seven-year-old Alani Nu, which is popular among Gen Z and millennial women, might be the shot in the arm Celsius needs: in January, Alani Nu saw retail sales jump 78% from the previous year, according to Circana. Celsius expects the combination to drive the company’s revenue toward ~$2 billion (up from the $1.4 billion it pulled in alone in 2024), and boost its energy drink market share from 11% to 16%. Currently, Celsius holds the third spot in the $23 billion US energy drink market, trailing Red Bull and Monster.

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SpaceX gets a wave of bullish ratings from Wall Street analysts

SpaceX received more than a dozen positive analyst calls on Tuesday — including from major Wall Street banks — as they initiate coverage on Elon Musk’s space and AI company.

SpaceX went public on June 12 at a $2.2 trillion valuation, the largest debut in history. While the company hasn’t yet posted a profit, it seems to have convinced Wall Street that it will get there and grow its valuation on the way.

Of the at least 17 analysts that gave a rating on Tuesday, all but one gave it a “buy” or “outperform” rating. MoffettNathanson was "neutral."

The ratings come as SpaceX joined the Nasdaq 100 index, a benchmark tech-heavy basket of companies that underpins millions of portfolios. The inclusion adds built-in demand for the stock from index funds and ETFs.

Still, SpaceX fell more than 5% on Tuesday amid a broader sell-off, and is currently effectively flat from its opening price of $150 a share.

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Nike sinks to lowest level since 2014 after warning of “challenged” sales environment in Q4 report

Did Nike do it?

Investors had a mixed reaction after the global sports apparel company reported its fourth quarter earnings on Tuesday after the bell. Shares initially rose 5% as Nike beat out Wall Street expectations amid a hefty tariff refund bonus. However, the stock then sank to its lowest level since August 2014 in postmarket trading.

Here are the Q4 numbers:

  • Revenue of $11.0 billion (estimate: $10.8 billion).

  • Adjusted earnings per share of $0.20 (estimate: $0.12).

Ahead of this report, Nike warned that results would be flattered by a one-time tariff refund (now estimated at roughly $0.52 per share for the bottom line). That gave the company an extra cushion in snapping its streak of seven quarters of year-over-year profit declines.

Over the past year, the company had been punished by tariffs on imported goods, stagnant consumer spending, and increasing competition from other footwear brands like New Balance, Adidas, and Hoka.

Outgoing CFO Matthew Friend deemed it an “increasingly challenging operating environment, where sell-through remains challenged.”

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