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Bumble's Headquarters In Austin, Texas
(Brandon Bell/Getty Images)

Bumble tumbles after JPM downgrades the women-first dating app

Analysts are swiping left on the women-first dating app as it faces slowing growth and competition from Hinge.

Nia Warfield

Bumble shares slid nearly 5% Tuesday after JPMorgan downgraded the dating app to underweight (or a “sell” rating) as the platform faces slowing growth and hotter competition.

Analyst Cory Carpenter warned that Bumble’s growth reinvention is still in its early stages and that rival Hinge is “taking share.” He added that revenue and paid user declines are also likely to accelerate in the near term, with a bounce-back not expected until 2027.

“While Bumble offers a differentiated, women-first experience, key initiatives to reignite engagement are still ramping,” Carpenter wrote. He kept his $5 price target, but implied limited upside and placed it at a discount to peers like Hinge parent Match Group.

Despite Bumble having about 4 million paying users across its Bumble and Badoo apps, analysts also flagged the risk of Bumble falling behind in a consolidating industry. Shares are down by more than half in the past 12 months.

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