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Build a Bear External Shop Signage
Build-A-Bear external store sign in Manchester, England (Peter Dazeley/Getty Images)

Build-A-Bear hits all-time high after dropping record Q1 earnings results

The 2000s-era toy giant continues to top expectations as it eyes a major expansion in Orlando.

Nia Warfield

Build-A-Bear shares jumped as much as 22% Thursday after the teddy bear retailer posted its strongest Q1 ever.

Earnings per share hit a quarterly record of $1.17, up 42% from last year and well above Wall Street’s forecast of $0.86. Revenue climbed 11% to $128.4 million, also a quarterly best and handily topping analyst estimates of $119.1 million.

Build-A-Bear has seen a resurgence in popularity by tapping into nostalgia and expanding its appeal to teens and adults, who now make up about 40% of its customer base. The company operates about 400 stores worldwide and plans to open a multilevel “retail-tainment” hub at Orlando’s Icon Park in 2026.

“We had a solid start to 2025,” CEO Sharon Price John said, highlighting strong brand momentum and ongoing efforts to expand globally. Build-A-Bear said it’s still seeing positive trends into Q2. Looking ahead, the company expects pretax income between $61 million and $67 million for the year, which includes the estimated impact of tariffs.

Today’s earnings pop puts the stock into positive territory on the year, now up about 11%.

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Nike sinks to lowest level since 2014 after warning of “challenged” sales environment in Q4 report

Did Nike do it?

Investors had a mixed reaction after the global sports apparel company reported its fourth quarter earnings on Tuesday after the bell. Shares initially rose 5% as Nike beat out Wall Street expectations amid a hefty tariff refund bonus. However, the stock then sank to its lowest level since August 2014 in postmarket trading.

Here are the Q4 numbers:

  • Revenue of $11.0 billion (estimate: $10.8 billion).

  • Adjusted earnings per share of $0.20 (estimate: $0.12).

Ahead of this report, Nike warned that results would be flattered by a one-time tariff refund (now estimated at roughly $0.52 per share for the bottom line). That gave the company an extra cushion in snapping its streak of seven quarters of year-over-year profit declines.

Over the past year, the company had been punished by tariffs on imported goods, stagnant consumer spending, and increasing competition from other footwear brands like New Balance, Adidas, and Hoka.

Outgoing CFO Matthew Friend deemed it an “increasingly challenging operating environment, where sell-through remains challenged.”

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