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Build-A-Bear Workshop Store At Mall of America
(Adam Bettcher/Getty Images)

Build-A-Bear stitches up its fourth straight year of record sales as fans cash in on cuddly creatures

The DIY toy biz plans to open at least 50 new locations this year.

Nia Warfield

Build-A-Bear shares surged as much as 11% on Thursday before paring back gains after the DIY stuffed-toy company topped Q4 expectations, delivering its fourth consecutive year of record revenue.

Build-A-Bear net earnings per share for the quarter hit $1.62, beating FactSet estimates of $1.51. Revenue inched up to $150.4 million, topping Wall Street’s forecast of $147.7 million. Excluding an extra week of operations, revenue climbed 5.7%, while net income landed at $21.7 million — also above expectations. Annual revenue came in at a record-breaking $496 million.

Build-A-Bear isn’t just for kids anymore. The brand has expanded beyond its younger audience, luring millennials and Gen Z with collaborations ranging from Swarovski to Harry Potter — not to mention its 18-plus After Dark collection. Today, about 40% of its customers are teens and adults. The company is also in expansion mode. Last year, it added 64 net new retail units and grew its footprint to over 25 countries. 

This year, Build-A-Bear plans to open at least 50 new experience-based locations globally. Despite an expected $10 million hit from tariffs, the company is still aiming for a fifth consecutive year of record revenue. The stock is up 41% over the past year.

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Nike sinks to lowest level since 2014 after warning of “challenged” sales environment in Q4 report

Did Nike do it?

Investors had a mixed reaction after the global sports apparel company reported its fourth quarter earnings on Tuesday after the bell. Shares initially rose 5% as Nike beat out Wall Street expectations amid a hefty tariff refund bonus. However, the stock then sank to its lowest level since August 2014 in postmarket trading.

Here are the Q4 numbers:

  • Revenue of $11.0 billion (estimate: $10.8 billion).

  • Adjusted earnings per share of $0.20 (estimate: $0.12).

Ahead of this report, Nike warned that results would be flattered by a one-time tariff refund (now estimated at roughly $0.52 per share for the bottom line). That gave the company an extra cushion in snapping its streak of seven quarters of year-over-year profit declines.

Over the past year, the company had been punished by tariffs on imported goods, stagnant consumer spending, and increasing competition from other footwear brands like New Balance, Adidas, and Hoka.

Outgoing CFO Matthew Friend deemed it an “increasingly challenging operating environment, where sell-through remains challenged.”

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