A festive meal based on a mean, green, hairy creature fueled McDonald’s biggest day of sales on record
“Am I eating this just because I’m bored?”
A green, hairy creature with a heart three sizes too small is a big reason McDonald’s sales in Q4 were so large.
The Grinch may have been unsuccessful in stealing Christmas, but during the holiday quarter, the Grinch Meal helped “set new sales records, including the highest single sales day in our history,” according to Chief Financial Officer Ian Borden.
“Overall, for the entire campaign, we sold nearly as many Grinch meals as our highly successful 2025 Minecraft movie meal and 2024 Collector Cups promotions combined,” he added.
For the final three months of the year, the chain’s same-store sales growth of 5.7% exceeded the consensus estimate of 3.9%, with revenues also beating expectations.
The meal featured a drink, a choice of main entree (Big Mac or 10-piece McNuggets), and special fries seasoned with dill-flavored Grinch Salt.
Oh, and you also got socks, too — with McDonald’s selling enough to cover all the toes in California, and then some, in just a matter of days.
“With the inclusion of Grinch-themed collectible socks in many markets, we were the largest seller of socks in the world for nearly a week,” Chief Executive Officer Chris Kempczinski said. “We sold about 50 million pairs globally across the first few days of the campaign.”
