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Luke Kawa

Will retail traders’ option-fueled market stampede keep accelerating?

Retail traders had a great year because they bought the dip, stayed long AI stocks, rode momentum in precious metals, and took risky bets on speculative stocks that paid off.

Goldman Sachs’ baskets of retail favorites, high-beta momentum longs, and nonprofitable tech companies are all handily outpacing the S&P 500’s return year to date.

Retail trading activity is increasingly affecting how stocks trade on earnings releases and crowding institutional investors into their favorite stocks. It’s a force worth paying attention to.

The options market stands out as the place to go to monitor retail sentiment and desire to take risk. Call buying is a critical catalyst behind meme stock rallies and days when quantum computing companies go parabolic on absolutely zero news. The stock market can increasingly be viewed as a temperature check of companies whose long-term operational viability probably won’t be known for many years and whose near-term performance is governed by options with five days or fewer to expiration.

Obviously, not all calls are bought to open; many are sold as part of income-generating strategies. But you’d be hard-pressed to look at trends in call volumes and not see obvious parallels to the period that ran from the end of the pandemic-induced bear market to peak SPAC/GameStop in 2021. This was a stretch where speculative appetite was palpable, bankrolled by stimmies and inspired by Covid limiting most of everything else we’d want to do. We’re in the midst of a multiyear stretch of similar intensity.

So following this chart of median daily call volumes traded across US exchanges over the past three months will likely help answer a ton of questions, while raising others along the way:

Is the boom in speculative stocks still going strong?

If call activity is going down and key US stock indexes still go up, are retail traders really that important after all?

Are other opportunities for speculation (such as prediction markets) cannibalizing options activity?


Caveat: the increased availability of S&P index options, spreading to platforms like Robinhood, has definitely contributed to this boom, particularly for options with zero days to expiry.

(Robinhood Markets Inc. is the parent company of Sherwood Media, an independently operated media company subject to certain legal and regulatory restrictions.)

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Lululemon’s stretch getting tested: Stock plunges after after outlook is cut

Lululemon shares are down double digits in premarket trading after the company cut its full-year sales and profit outlook, overshadowing a Q1 beat and raising fresh concerns about the brand’s turnaround efforts.

The company now expects fiscal 2026 revenue to be flat to down 1%, compared with its prior forecast for 2% to 4% growth. Guidance for full-year diluted earnings per share was dragged down to a range of $10.95 to $11.15, below the company’s previous guidance of $12.10 to $12.30 and well below Wall Street’s estimate of $13.26.

Key numbers for Q1:

  • EPS of $1.69 vs. the $1.68 expected.

  • Revenue of $2.47 billion vs. the $2.43 billion expected.

The modest top-line beat masked a widening divergence between Lululemons geographic markets. While international revenue rose 22% overall with a 30% increase in Mainland China, the bigger problem remains North America, where revenue fell 5%.

Interim co-CEO and CFO Meghan Frank acknowledged during the earnings call that recent product rollouts underperformed. A highly anticipated yoga campaign failed to generate its expected halo effect across broader product lines.

Profitability metrics took a major hit, with gross margins contracting by 410 basis points to 54.2% due to mounting tariff costs and promotional markdowns. Operating income consequently fell 37% year over year to $276.9 million.

“We experienced spikes of negative commentary in the media and on social channels with regard to our brand, which had an impact on traffic and overall top-line performance,” Frank said during the earnings call. “And second, not all of our product launches have met our expectations. While we have had several successful launches so far this year, we have seen others as we start Q2 not generate the anticipated guest response.”

Lululemons valuation has already been steadily compressing for years. While it was once one of retails richly valued stocks, investors have been questioning whether the company can return to the double-digit growth era.

The results also arrive during a leadership transition. Lululemon announced back in April that former Nike executive Heidi ONeill is set to take over as CEO in September, with investors looking to her to revive growth in North America and restore the brands growth.

As Lululemon faces both macroeconomic pressure and brand-specific challenges, its stock has dropped around 40% year to date.

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US job growth skyrocketed in May, blasting past expectations

The US economy added 172,000 jobs in the month of May, the Bureau of Labor Statistics reported Friday, sending 10-year Treasury yields higher.

The strong May job market surprised economists. Experts had predicted only 85,000 new jobs — just half the reported number. The unemployment rate held steady at 4.3%, as expected.

The job growth story is a hopeful spot for the economy as consumers continue to feel inflationary pressure from the Iran war.

Job gains were buoyed by the leisure and hospitality sector, which added 70,000 jobs, as well as local government, healthcare, and education.

Both the March and April jobs reports were revised upward, making them collectively 93,000 higher than previously reported.

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