Culture
Subtext: Younger generations are increasingly turning on subtitles

Subtext: Younger generations are increasingly turning on subtitles

Whatenheimer?

Despite grossing nearly $650 million at the global box office, receiving stellar reviews from a variety of outlets, and becoming the highest-grossing World War II movie of all time, Christopher Nolan’s Oppenheimer has been somewhat dogged by audiences complaining about inaudible dialogue.

While Nolan explained away the quieter moments in the film as an “artistic choice”, some muffled speaking scenes may have had moviegoers wishing they could switch subtitles on for the big screen in the same way many do on their own TV.

Subs split

At-home audiences have increasingly toggled subtitles “on” in recent years, though some demographics are more inclined to add the descriptors than others. While traditionally seen as a tool to assist the hard of hearing, a factor that could lead one to assume that older generations are behind the boom, it’s actually Gen Z reportedly driving the subtitle surge, owing to the “starkly different” viewing habits of the younger generation.

A new survey from YouGov supports that theory, revealing that 51% of US adults aged 18-29 are watching TV with subtitles “always” or “most of the time”. That figure becomes even more striking when compared to just 18% and 20% of those aged 45-64 and over 65s, respectively, who said the same. Subtitle users reported a variety of factors behind their preference, though enhanced comprehension and the ability to better understand accents lead the way, with 40% of respondents equally citing each reason.

More Culture

See all Culture
culture
Saleah Blancaflor

Justin Bieber’s music keeps surging on streaming after Coachella

You better belieb it. After Justin Bieber headlined the Coachella Valley Music & Arts Festival in Indio, California, Billboard reports the pop star is experiencing the biggest non-Super Bowl catalog bump this year, with his music tripling in streams just days after his first set on April 11.

Following Biebers performance on Weekend 2 at Coachella on April 18 (which included appearances from Billie Eilish and SZA), his streams climbed even higher.

On Monday (April 20), Biebers streams reached a new high for the year, amassing 32.4 million official on-demand US streams, according to Luminate, which is a 12% increase from his total the previous Monday (just over 29 million) and a 5% gain from the previous Tuesday (30.9 million), his previous high-water mark for 2026.

Loading...
 

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

Since the Coachella bump, hes had a total of six days with at least 30 million streams, compared with only four days in all of 2025, when he released his “Swag album.

Spotify reported that following Biebers first Coachella set, the pop star reached No. 1 on Spotify’s Global Top Artist chart, with his catalog surpassing 77 million streams in a single day, which marked his biggest streaming day of the year.

While prediction markets currently show that Bruno Mars is in the lead at 74% for the artist with the most monthly Spotify listeners at the end of April, Bieber could slowly catch up with a week left in the month. The Baby singer is currently in second place, with his odds at 27%.

On Monday (April 20), Biebers streams reached a new high for the year, amassing 32.4 million official on-demand US streams, according to Luminate, which is a 12% increase from his total the previous Monday (just over 29 million) and a 5% gain from the previous Tuesday (30.9 million), his previous high-water mark for 2026.

Loading...
 

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

Since the Coachella bump, hes had a total of six days with at least 30 million streams, compared with only four days in all of 2025, when he released his “Swag album.

Spotify reported that following Biebers first Coachella set, the pop star reached No. 1 on Spotify’s Global Top Artist chart, with his catalog surpassing 77 million streams in a single day, which marked his biggest streaming day of the year.

While prediction markets currently show that Bruno Mars is in the lead at 74% for the artist with the most monthly Spotify listeners at the end of April, Bieber could slowly catch up with a week left in the month. The Baby singer is currently in second place, with his odds at 27%.

culture

Xbox cuts price of its Game Pass subscription by 23%, removes new “Call of Duty” games

A Halley’s Comet-level event in the world of subscriptions is occurring at Microsoft: the company announced it will lower the price of its Game Pass Ultimate from $29.99 to $22.99.

The move comes a little over a week after reports revealed an internal memo from new Xbox head Asha Sharma in which the exec told employees that Game Pass has “become too expensive.” Back in October, before Sharma’s tenure began, Xbox hiked its Game Pass subscription by 50%.

With the price drop, Game Pass will also see a major shift: new “Call of Duty” titles will no longer be added to the service at launch, instead joining the library about a year later during the following holiday season. The subscription will still cost a bit more than it did before the popular titles were added in 2024.

According to estimates reported by Bloomberg, the decision to put “Call of Duty” on Game Pass cost Xbox more than $300 million.

culture

The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
Sherwood News

In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Derivatives, LLC, or Robinhood Money, LLC. Futures and event contracts are offered through Robinhood Derivatives, LLC.