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LIFELINE

Will a resolve to reduce screen time see a revival of landline telephones?

For parents trying to limit their kids’ exposure to smartphones, the answer could be yesterday’s tech.

When the Chatter Telephone toy was released in the 1960s, it gave children the opportunity to play pretend phone calls, imitating their parents on the household landlines of the era.

Six decades and a few technological revolutions later, and kids are now being given actual landlines for amusement... while a few nostalgic adults are themselves turning to functioning Bluetooth versions of Fisher-Price’s iconic plastic rotary dial.

Familiar ring

Last week, the Wall Street Journal published details of how some American parents are attempting to minimize their families’ screen time by installing low-tech landlines, rather than succumb to buying smartphones for their youngsters.

The shift towards analog phones comes as many telecom companies are already making moves to phase out copper wire, the cable network that’s conventionally been used to service landlines, in favor of fiber optic or wireless providers — though some traditionalists are pushing back.

Back in December 2024, cellular giant AT&T announced that it would shut down its legacy copper service, citing $6 billion of annual costs. Since then, landline holdouts, which represent less than 5% of AT&T’s customer base, have been slow to switch (a string of thefts also hasn’t helped).

Landline phones
Sherwood News

Per the latest results from the biannual National Health Interview Survey, the landline is indeed a dying breed in the US. At the end of 2024, almost 79% of American households reported only using wireless telephone services, in stark contrast with the 0.9% that were landline-only — a significant decline from roughly 40% only two decades before.

Owing to sinking demand and the reduced availability of copper networks, installing and running landlines has become costly for screen-averse families, the WSJ reported. Happily, though, companies like Tin Can have created Wi-Fi compatible, kid-friendly screenless phones, which are proving so popular that its website crashed this Christmas.

Scroll it back

Parents’ concerns about their kids’ screen times are well founded, as a growing pile of data points to the rise of a digitally dependent generation.

Last May, a survey found that 57% of US children own their own smartphone by the age of 12, while nearly 40% of kids under two interacted with the devices, according to their parents.

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6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)
culture

Roblox announces age-based accounts for young users as child safety lawsuits pile up

Roblox on Monday announced its first accounts created specifically for young children and teens, furthering its efforts to increase child safety on the platform.

In June, Roblox Kids (for ages 5 to 8) and Roblox Select (for ages 9 to 15) will roll out, following the company’s global launch of mandatory age checks in January.

The new account types will feature different default settings — chats will automatically be set to “off” on Kids accounts — and limit access to games of certain ratings depending on age.

Child safety lawsuits and social media bans are piling up for Roblox, whose shares have dropped more than 30% year to date. In February, Los Angeles County sued the platform, alleging it created a “largely unsupervised online world” in which “child predators can readily locate, contact, and interact with minors.”

The new account types will feature different default settings — chats will automatically be set to “off” on Kids accounts — and limit access to games of certain ratings depending on age.

Child safety lawsuits and social media bans are piling up for Roblox, whose shares have dropped more than 30% year to date. In February, Los Angeles County sued the platform, alleging it created a “largely unsupervised online world” in which “child predators can readily locate, contact, and interact with minors.”

culture

Amid engagement downturn, Epic Games reportedly planning first game with Disney for November launch

“Fortnite” maker Epic Games, struggling through an engagement downturn that led the company to lay off 1,000 employees last month, is leaning into its Disney partnership to turn things around.

Per a report by Bloomberg, the company is set to launch a new extraction shooter (in the vein of Nexon’s hit “Arc Raiders”) featuring Disney characters in November.

The game will be the first to come out of Epic and Disney’s partnership, which began with a $1.5 billion investment from the entertainment juggernaut in early 2024. If the November launch date sticks, the game will also land at the same time as Take-Two’s massive “Grand Theft Auto 6.” According to Disney, new CEO Josh D’Amaro has been a longtime champion of the Epic partnership, and the exec is said to have made tech-based interactivity a priority for the company.

In recent weeks, rumors that some senior executives at Disney are pushing for Disney to eventually acquire Epic have made headlines, first reported by tech journalist Alex Heath on entertainment podcast “The Town.”

The game will be the first to come out of Epic and Disney’s partnership, which began with a $1.5 billion investment from the entertainment juggernaut in early 2024. If the November launch date sticks, the game will also land at the same time as Take-Two’s massive “Grand Theft Auto 6.” According to Disney, new CEO Josh D’Amaro has been a longtime champion of the Epic partnership, and the exec is said to have made tech-based interactivity a priority for the company.

In recent weeks, rumors that some senior executives at Disney are pushing for Disney to eventually acquire Epic have made headlines, first reported by tech journalist Alex Heath on entertainment podcast “The Town.”

culture

YouTube reminds everyone it’s a streamer, raises Premium subscription prices

YouTube announced on Friday that it’s raising the cost of its Premium plan by $2 a month to $15.99. The changes will take effect on June billing statements, the company said.

YouTube — which last hiked Premium subscription prices in 2023 — has some cover in boosting prices. Netflix announced a price hike last month, as did Amazon Prime Video. Spotify increased its subscription pricing earlier this year.

The move reflects a level of subscriber security from YouTube, which last year said its paid Premium and Music plans had 125 million subscribers (far fewer than Netflix’s 325 million subscribers). The platform continues to dominate overall streaming market share, accounting for 12.5% of TV viewing time in January, per Nielsen. YouTube has consistently stood atop Nielsen’s monthly viewership charts since February 2025.

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