Culture
Social media time spent watching videos

We’re spending more time watching videos on social media

That’s cutting into how much we stream TV and movies

Millie Giles, David Crowther

Streaming vs. Social media

For some time, small screens and big screens have been competing for our attention, with many people admitting to “second screening” — when they find themselves flicking through their phone while also absent-mindedly watching something on TV. Now, a new report from Variety suggests that a rise in video consumption on social media is eating into the time we spend streaming on-demand… and TikTok is leading the charge.

Social media time spent watching videos

Indeed, the average daily video watch time has increased from 2.12 hours in 2022 to 2.48 hours this year on TikTok, according to data from Media IDentity Graph supplied to Variety. That’s more than any other major social media platform’s watch time, many of which have pivoted to video to compete with TikTok (as with Instagram’s Reels feature).

With audiences spending more time on social video — video now accounts for almost 60% of average time spent on social networks, according to eMarketer — TikTok is now testing a 60-min length limit for uploads, upping the 15-min max established last year, and considerably greater than the 15-second ceiling that it had at launch.

Now, short- and long-form social video is cutting into time spent watching streaming, particularly for younger consumers: per Variety’s report, “Watching TV and movies together accounted for just 32% of media time among 13-24 year-olds, versus 59% for consumers over 35.”

In fact, 58% of respondents aged 13-24 reported that they were spending less time watching “regular” TV because they were watching “non-premium” online videos (i.e., social video). Just as cable TV was quickly swallowed by on-demand streaming at the turn of the century, it was inevitable that an even bigger fish — and, in this case, a smaller screen — would eventually come along. 

As Delia Cai aptly put it:

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Max Knoblauch

Disney is no longer considering spinning off ESPN, reports Business Insider

Disney’s new CEO, Josh D’Amaro, is said to have decided against spinning off sports giant ESPN, according to reporting by Business Insider.

The House of Mouse may still seek other partners to take minority stakes in ESPN, per the report. The NFL gained a 10% stake in the company last year in a deal that saw ESPN acquire NFL Network.

There’s been an ongoing push for several years to spin off ESPN, both inside Disney and from analysts and activist investors. Earlier this year, ESPN Chair Jimmy Pitaro downplayed rumors that emerged amid D’Amaro’s takeover, saying he’s heard the rumor since “the day [he] started at ESPN eight years ago.”

Disney shares were essentially flat in after-hours trading following the report.

Disney has decided to keep ESPN

Disney has decided to keep ESPN

There’s been an ongoing push for several years to spin off ESPN, both inside Disney and from analysts and activist investors. Earlier this year, ESPN Chair Jimmy Pitaro downplayed rumors that emerged amid D’Amaro’s takeover, saying he’s heard the rumor since “the day [he] started at ESPN eight years ago.”

Disney shares were essentially flat in after-hours trading following the report.

culture
Saleah Blancaflor

“The Devil Wears Prada 2” strutting toward a fresh rating on Rotten Tomatoes

Gird your loins. “The Devil Wears Prada 2,” the highly anticipated sequel from Disney and 20th Century Studios starring Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, comes out this week.

Over the past few months, the studio ramped up its marketing, so you may have seen the fictional Runway magazine with Blunt’s Emily Charlton on the cover at a newsstand pop-up, or come across brand partnerships with L’Oréal Paris, TRESemmé, Tweezerman, or Diet Coke — the list goes on. The global press tour has also taken over social media, with the main cast — and their outfits — traveling across Mexico City, Tokyo, Seoul, Shanghai, New York City, and London to promote the movie. Hathaway and Tucci even appeared throughout a “Jeopardy!” category on Monday night.

But what do critics think of the movie? While the embargo for formal reviews lifts on Wednesday, April 29, at 12 p.m. ET, the embargo for social media reactions has already lifted, and according to critics from The Hollywood Reporter, Variety, AwardsWatch, and other publications, the general consensus seems mostly positive.

AwardsWatch Editor-in-Chief Erik Anderson posted on X that the sequel “has no right to be as good as it is.” He added, “Just the right kind and number of callbacks and earned nostalgia, Anne Hathaway continues to be our most vibrant star.”

Meanwhile, THR Senior Editor Alex Weprin referred to it as “a biting media parody wrapped up in high fashion,” while Variety Senior Artisans Editor Jazz Tangcay called it “the perfect sequel that exceeded all expectations.”

To be considered “fresh,” movies have to receive at least 60% on Rotten Tomatoes. And while “The Devil Wears Prada 2” hits theaters in only a few days, prediction markets are currently pricing in odds that the movie will score above 65% on the site. That’s all.

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(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

‘The Devil Wears Prada 2’ First Reactions Say the Sequel Is ‘Charming,’ ‘Genuinely Heartwarming’ and Destined to ‘Be a Massive Hit’

‘The Devil Wears Prada 2’ First Reactions Say the Sequel Is ‘Charming,’ ‘Genuinely Heartwarming’ and Destined to ‘Be a Massive Hit’

But what do critics think of the movie? While the embargo for formal reviews lifts on Wednesday, April 29, at 12 p.m. ET, the embargo for social media reactions has already lifted, and according to critics from The Hollywood Reporter, Variety, AwardsWatch, and other publications, the general consensus seems mostly positive.

AwardsWatch Editor-in-Chief Erik Anderson posted on X that the sequel “has no right to be as good as it is.” He added, “Just the right kind and number of callbacks and earned nostalgia, Anne Hathaway continues to be our most vibrant star.”

Meanwhile, THR Senior Editor Alex Weprin referred to it as “a biting media parody wrapped up in high fashion,” while Variety Senior Artisans Editor Jazz Tangcay called it “the perfect sequel that exceeded all expectations.”

To be considered “fresh,” movies have to receive at least 60% on Rotten Tomatoes. And while “The Devil Wears Prada 2” hits theaters in only a few days, prediction markets are currently pricing in odds that the movie will score above 65% on the site. That’s all.

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(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

Millie Giles
OFF THE WALL
4/27/26
The Michael Jackson biopic has hauled $217 million in its global weekend debut

Over the weekend, “Michael” moonwalked to the biggest-ever opening for a biopic.

GERMANY-USA-MUSIC-CINEMA-CELEBRITIES-JACKSON
culture
Saleah Blancaflor

Justin Bieber’s music keeps surging on streaming after Coachella

You better belieb it. After Justin Bieber headlined the Coachella Valley Music & Arts Festival in Indio, California, Billboard reports the pop star is experiencing the biggest non-Super Bowl catalog bump this year, with his music tripling in streams just days after his first set on April 11.

Following Bieber’s performance on Weekend 2 at Coachella on April 18 (which included appearances from Billie Eilish and SZA), his streams climbed even higher.

On Monday (April 20), Bieber’s streams reached a new high for the year, amassing 32.4 million official on-demand US streams, according to Luminate, which is a 12% increase from his total the previous Monday (just over 29 million) and a 5% gain from the previous Tuesday (30.9 million), his previous high-water mark for 2026.

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(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

Since the Coachella bump, he’s had a total of six days with at least 30 million streams, compared with only four days in all of 2025, when he released his “Swag” album.

Spotify reported that following Bieber’s first Coachella set, the pop star reached No. 1 on Spotify’s Global Top Artist chart, with his catalog surpassing 77 million streams in a single day, which marked his biggest streaming day of the year.

While prediction markets currently show that Bruno Mars is in the lead at 74% for the artist with the most monthly Spotify listeners at the end of April, Bieber could slowly catch up with a week left in the month. The “Baby” singer is currently in second place, with his odds at 27%.

Justin Bieber’s Post-Coachella Streams Aren’t Done Spiking Yet

Justin Bieber’s Post-Coachella Streams Aren’t Done Spiking Yet

On Monday (April 20), Bieber’s streams reached a new high for the year, amassing 32.4 million official on-demand US streams, according to Luminate, which is a 12% increase from his total the previous Monday (just over 29 million) and a 5% gain from the previous Tuesday (30.9 million), his previous high-water mark for 2026.

Loading...
 

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

Since the Coachella bump, he’s had a total of six days with at least 30 million streams, compared with only four days in all of 2025, when he released his “Swag” album.

Spotify reported that following Bieber’s first Coachella set, the pop star reached No. 1 on Spotify’s Global Top Artist chart, with his catalog surpassing 77 million streams in a single day, which marked his biggest streaming day of the year.

While prediction markets currently show that Bruno Mars is in the lead at 74% for the artist with the most monthly Spotify listeners at the end of April, Bieber could slowly catch up with a week left in the month. The “Baby” singer is currently in second place, with his odds at 27%.

culture
Max Knoblauch

Xbox cuts price of its Game Pass subscription by 23%, removes new “Call of Duty” games

A Halley’s Comet-level event in the world of subscriptions is occurring at Microsoft: the company announced it will lower the price of its Game Pass Ultimate from $29.99 to $22.99.

The move comes a little over a week after reports revealed an internal memo from new Xbox head Asha Sharma in which the exec told employees that Game Pass has “become too expensive.” Back in October, before Sharma’s tenure began, Xbox hiked its Game Pass subscription by 50%.

With the price drop, Game Pass will also see a major shift: new “Call of Duty” titles will no longer be added to the service at launch, instead joining the library about a year later during the following holiday season. The subscription will still cost a bit more than it did before the popular titles were added in 2024.

According to estimates reported by Bloomberg, the decision to put “Call of Duty” on Game Pass cost Xbox more than $300 million.

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