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Pet spending has soared since Covid, but some Americans can’t afford to keep their cats and dogs

Owner surrenders have soared across the US this year as families grapple with higher costs. Does that say anything about the economy?

David Crowther

America loves its pets.

According to the American Pet Products Association (APPA), some 49 million households have a cat, and a whopping 68 million households have a dog. That means — without even counting fish, reptiles, horses, or birds — a large majority of American households have a pet. That love only intensified during the pandemic, as we sought companionship wherever we could find it.

But now, some owners are having to give up their furry friends, with CNN reporting a rise in “owner surrenders” as the increasing cost of ownership bites. One animal shelter in North Carolina reported that owner surrenders are up 43% this year. Meanwhile, Ruff Start Rescue in Minnesota has seen applications rise 16%, and the Animal Care Centers of New York says it has reached a “breaking point,” suspending its intake entirely.

Fur-saken

Per the APPA, Americans are on track to drop $157 billion on their pets this year, 62% more than they spent in 2019. About 43% of that is on people sustaining their pets day to day with food and treats, while the rest is spent on vet care, medicines, supplies, and more.

Pet expenditure
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Indeed, though pet food costs are up more than 20% since the pandemic, it seems to be pet services like veterinary access and grooming that are breaking the bank. Per Bank of America analysis, pet services are 42% more expensive in 2025 than they were in 2019.

Pets as a recession indicator?

It might sound barking mad, but given the emotional connection involved, any decision to surrender a pet is presumably never taken lightly — suggesting serious economic hardship is likely at play when so many Americans make the difficult choice to give up their companions.

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Xbox cuts price of its Game Pass subscription by 23%, removes new “Call of Duty” games

A Halley’s Comet-level event in the world of subscriptions is occurring at Microsoft: the company announced it will lower the price of its Game Pass Ultimate from $29.99 to $22.99.

The move comes a little over a week after reports revealed an internal memo from new Xbox head Asha Sharma in which the exec told employees that Game Pass has “become too expensive.” Back in October, before Sharma’s tenure began, Xbox hiked its Game Pass subscription by 50%.

With the price drop, Game Pass will also see a major shift: new “Call of Duty” titles will no longer be added to the service at launch, instead joining the library about a year later during the following holiday season. The subscription will still cost a bit more than it did before the popular titles were added in 2024.

According to estimates reported by Bloomberg, the decision to put “Call of Duty” on Game Pass cost Xbox more than $300 million.

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The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
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In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

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6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

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