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Ratings rush: The NFL is still dominating TV viewership

Ratings rush: The NFL is still dominating TV viewership

Ratings rush

As the 2023 NFL season approaches its climax, with all 272 regular-season games played and the 2023-24 playoffs set for the month-long lead-up to Super Bowl LVIII, America’s love of football is only growing stronger.

New data from Nielsen reveals that NFL league games padded out US TV viewership last year — accounting for a whopping 93 of the top 100 most-watched broadcasts, up from 82 the previous year, totaling 2.2 billion viewers. Along with college football, which accrued some 53.8m viewers over 3 games in the ranking, 2023 marks the first time that just a single sport has registered in the top 100, with not even one basketball or baseball broadcast making the cut.

Play-by-play

While political and cultural mainstays like the State of the Union Address (21st place) and the Macy’s Thanksgiving Day Parade (25th) bring in big TV viewer numbers year-on-year, NFL games have been doing the hard yards to keep linear television relevant. Even as cable TV subscriptions are canceled at an alarming rate, the NFL notched 8-year viewership highs in the recent season, averaging 17.5m viewers per game across TV and digital, with Monday Night Football alone up 24% from last year.

Despite the shift from cable to digital observed across most US sports, the NFL’s gargantuan TV deals with streamers like Amazon, as well as its success in winning fans overseas and in new demographics, leaves the league’s future looking healthier than ever.

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Saleah Blancaflor

Justin Bieber’s music keeps surging on streaming after Coachella

You better belieb it. After Justin Bieber headlined the Coachella Valley Music & Arts Festival in Indio, California, Billboard reports the pop star is experiencing the biggest non-Super Bowl catalog bump this year, with his music tripling in streams just days after his first set on April 11.

Following Biebers performance on Weekend 2 at Coachella on April 18 (which included appearances from Billie Eilish and SZA), his streams climbed even higher.

On Monday (April 20), Biebers streams reached a new high for the year, amassing 32.4 million official on-demand US streams, according to Luminate, which is a 12% increase from his total the previous Monday (just over 29 million) and a 5% gain from the previous Tuesday (30.9 million), his previous high-water mark for 2026.

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(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

Since the Coachella bump, hes had a total of six days with at least 30 million streams, compared with only four days in all of 2025, when he released his “Swag album.

Spotify reported that following Biebers first Coachella set, the pop star reached No. 1 on Spotify’s Global Top Artist chart, with his catalog surpassing 77 million streams in a single day, which marked his biggest streaming day of the year.

While prediction markets currently show that Bruno Mars is in the lead at 74% for the artist with the most monthly Spotify listeners at the end of April, Bieber could slowly catch up with a week left in the month. The Baby singer is currently in second place, with his odds at 27%.

On Monday (April 20), Biebers streams reached a new high for the year, amassing 32.4 million official on-demand US streams, according to Luminate, which is a 12% increase from his total the previous Monday (just over 29 million) and a 5% gain from the previous Tuesday (30.9 million), his previous high-water mark for 2026.

Loading...
 

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

Since the Coachella bump, hes had a total of six days with at least 30 million streams, compared with only four days in all of 2025, when he released his “Swag album.

Spotify reported that following Biebers first Coachella set, the pop star reached No. 1 on Spotify’s Global Top Artist chart, with his catalog surpassing 77 million streams in a single day, which marked his biggest streaming day of the year.

While prediction markets currently show that Bruno Mars is in the lead at 74% for the artist with the most monthly Spotify listeners at the end of April, Bieber could slowly catch up with a week left in the month. The Baby singer is currently in second place, with his odds at 27%.

culture

Xbox cuts price of its Game Pass subscription by 23%, removes new “Call of Duty” games

A Halley’s Comet-level event in the world of subscriptions is occurring at Microsoft: the company announced it will lower the price of its Game Pass Ultimate from $29.99 to $22.99.

The move comes a little over a week after reports revealed an internal memo from new Xbox head Asha Sharma in which the exec told employees that Game Pass has “become too expensive.” Back in October, before Sharma’s tenure began, Xbox hiked its Game Pass subscription by 50%.

With the price drop, Game Pass will also see a major shift: new “Call of Duty” titles will no longer be added to the service at launch, instead joining the library about a year later during the following holiday season. The subscription will still cost a bit more than it did before the popular titles were added in 2024.

According to estimates reported by Bloomberg, the decision to put “Call of Duty” on Game Pass cost Xbox more than $300 million.

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The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
Sherwood News

In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

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