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1 in 8 Americans feels lonely a lot of the time

That number rises to nearly 1 in 4 for younger people

10/4/24 10:54AM

The latest version of the US Census Bureau’s Household Pulse Survey — a broad gauge of the economic and social issues affecting American households — found some not-so-surprising news: Americans are lonely.

The survey conducted between August 20 and September 16 reported that 1 in 8 people (12.6%) was feeling lonely either “always” or “usually,” including nearly a quarter (23.3%) of the younger population (those aged 18 to 29). Since the Household Pulse Survey at the start of the year, slightly more people are now feeling lonely a lot of the time. 40% of people reported feeling lonely at least sometimes.

The consistent findings of the Pulse Surveys follow on from the watershed moment last year when US surgeon general Vivek Murthy declared loneliness an epidemic, equating a lack of social connection to being as lethal as smoking 15 cigarettes a day or consuming 6 alcoholic drinks a day.

So it’s no wonder there’s been a rise in running clubs, knitting groups, pickleball, and more, as people search — quite literally — for ways to meet new people. Google searches for terms like “how to meet people” and “where to make friends” are at or near an all time high.

There’s an app for that?

Tech companies are picking up the trend: at an interview with Time earlier last year, Bumble founder and executive chair Whitney Wolfe Herd commented “loneliness is killing us” as if to reflect the dating app company’s recent decision to acquire friendship app Geneva, which came with the catchphrase, “The online place to find your offline people.”

But so far these online friendship platforms — more like dating-app doppelgängers — don’t seem to have the solution. Experts note that the tech that these companies offer tend to just replicate existing cures for loneliness. After all, it doesn’t seem to be a problem of technology: we’ve had the ability to phone almost anyone on the planet for decades.

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The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

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Drake whiffs on an expected No. 1 on Spotify

Drake started at the bottom and he’s here, but not quite at the top... of Spotify, at least.

It’s been nearly three weeks since Drake dropped his three surprise albums — “Iceman,” “Habibti,” and “Maid of Honour.” Heading into the month, prediction markets were rating it a near certainty, a 98% chance, that Drake’s sonic onslaught was enough to snag the No. 1 slot on Spotify at least once in June.

But, while he surpassed the late Michael Jackson and took up three slots on the Billboard album chart at once, his newly released songs haven’t quite cracked the popular music-streaming platform’s top charts, and market seem to think the moment has passed.

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

Spotify’s “Top Songs - Global” chart currently show that Jackson’s “Billie Jean,” which is more than four decades old, Justin Bieber’s “Beauty and a Beat,” which climbed back to the top of Spotify charts following his Coachella set in the spring, Olivia Rodrigo’s new angsty love song “The Cure,” and BTS’s “Swim” are all ahead of Drake’s “STFU Janice” from his “Iceman” album.

While Spotify previously reported last month that Drake’s “Make Them Cry” was the most streamed album in a single day this year, that was later revealed to be a data error.

Prediction markets currently show traders are betting there’s only a 15% chance Drake will have a No. 1 song on Spotify in June.

Meanwhile, Taylor Swift is in the lead at 98% — a day before the release of her new original song “I Knew It, I Knew You,” which she wrote and performed for Disney and Pixar’s upcoming “Toy Story 5” — followed by Olivia Rodrigo, whose highly anticipated album “You Seem Pretty Sad for a Girl So in Love” comes out next Friday.