Chunky sneakers are in: New Balance-WNBA deal partners two brands on the rise
New Balance announced a new multiyear deal with the WNBA as the league sees explosive popularity. New Balance plans to drop new marketing and original content and feature rookie Cameron Brink of the Los Angeles Sparks as its campaign star.
New Balance joins rivals like Nike, Puma, and Under Armour, which have already partnered with the league.
The WNBA is soaring in popularity on the back of a draft class of stars including Brink, Caitlin Clark, and Angel Reese. The women's sports merch industry is now estimated to be worth $4 billion a year.
New Balance’s business has been boosted by the recent chunky shoe trend. Last year, the athletic-wear company made $6.5 billion in sales — or 22% more than in 2022.
The WNBA is soaring in popularity on the back of a draft class of stars including Brink, Caitlin Clark, and Angel Reese. The women's sports merch industry is now estimated to be worth $4 billion a year.
New Balance’s business has been boosted by the recent chunky shoe trend. Last year, the athletic-wear company made $6.5 billion in sales — or 22% more than in 2022.
