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Starbucks in Pittsburgh
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ROASTED ☕

With operating profit down 45%, the “Back to Starbucks” plans aren’t bearing any fruit yet

Brian Niccol has a tough gig on his hands, with Starbucks shares dropping sharply after a weak quarter.

Starbucks is promising a four-minute wait time for customers to get their grande latte, but investors might have to wait longer for the coffee giant to deliver the results they were hoping for when Brian Niccol took the top job at Starbucks in September.

The world’s largest coffee chain posted a 45% decline in quarterly operating income yesterday, its fifth straight quarter of declining same-store sales, with SBUX shares opening down 10% in premarket trading this morning.

Starbucks Op profit
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Since being poached in September for his star-studded track record at Chipotle, CEO Brian Niccol has been brewing a bold turnaround strategy to reverse Starbucks’ yearlong sales slump. So far, that “Back to Starbucks” plan has involved writing names on to-go cups, bringing back ceramic mugs, and requiring a purchase for customers to loiter in stores. 

But the investment is coming at a cost: while Niccol touted some “real momentum” with his magnum opus on Tuesday, Starbucks also said the additional labor poured to support the plan is grinding down on the coffee giant’s profitability — an expense that the chain is seemingly willing to double down on, with plans to hire even more baristas.

Double shot

Starbucks’ slumping profitability, down to become the worst non-Covid quarter in more than a decade, is another bitter shot of disappointment for the already struggling coffee chain, which has been juggling weak consumer spending and skyrocketing costs of coffee beans (thanks to a certain Diet Coke enthusiast) domestically while being squeezed out by strong competitors in China — a region that had been the Starbucks growth engine for much of the last two decades.

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JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

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Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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The Switch 2 launched on this day in 2025. Amid a rough year for consoles, Nintendo has logged a good one.

business

GM has reportedly rehired more than 100 former Cruise employees, 18 months after shuttering the robotaxi unit

GM has rehired more than 100 employees it let go early last year when it shuttered Cruise, its former robotaxi business, according to reporting by The Information.

The hiring spree, which also includes employees from Nvidia and Uber, is geared toward ramping up GM’s plans for personal-use self-driving vehicles and not robotaxis. The former had been the focus of Cruise, prior to GM shuttering it in 2024.

Reporting last fall revealed that GM was attempting to rehire some former Cruise employees, but the scope of that effort wasn’t clear. More than 1,000 employees were laid off when the automaker scrapped Cruise, which it invested $10 billion into.

Google’s Waymo, Cruise’s former chief rival, is now worth $126 billion after a $16 billion funding round earlier this year. The company says it’s serving 500,000 paid robotaxi rides per week in the US.

Reporting last fall revealed that GM was attempting to rehire some former Cruise employees, but the scope of that effort wasn’t clear. More than 1,000 employees were laid off when the automaker scrapped Cruise, which it invested $10 billion into.

Google’s Waymo, Cruise’s former chief rival, is now worth $126 billion after a $16 billion funding round earlier this year. The company says it’s serving 500,000 paid robotaxi rides per week in the US.

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