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Piggy bank with bandages
After 3 years of inflation, America’s savings have taken a hit (Getty Images)

The American economy in 4 charts

A lot of economic data is looking pretty good... but a lot of America doesn’t care after 3 years of inflation

Through the looking-glass

A recent Harris X Guardian poll made for some striking reading for those of us who spend our days buried in data. According to the survey, the majority of Americans believe the nation is currently in a recession (it’s not), 49% think the S&P 500 is down for the year (it’s up 11%), and the same percentage believe unemployment is at a 50-year high (again, it’s not).

It would be easy to dismiss the survey, but if a significant number of Americans feel the economy isn’t working for them, we have to ask: what’s going on?

The simplest explanation is that most of us are bad at gauging how a $30 trillion economic machine is faring. So, we focus on our own financial situation — and on a personal level, many people are feeling the strain because of the one elephant in the room that just won’t go away: inflation. Indeed, a Gallup poll from March found that inflation continued to outrank crime, healthcare, terrorism, energy, the environment, drug use, and many other topics as America’s top concern.

Economic survey

Sticky downwards

Arguably the biggest problem is that economists tend to focus on the bleeding edge of the economic data, often looking not just at the level of inflation, but estimates of its trajectory — is it accelerating, decelerating, etc. But, as one astute investor posted on X (formerly known as Twitter)… that’s not what normal people care about.

If inflation is 10% annually for 2 years, and then drops to 5% in the third year, economists and investors may rejoice at the progress, but almost no-one else will blink. That’s because the cumulative effect of that sequence of events is a 27% increase in prices over 3 years… which people notice when they buy butter, insurance, hot dogs, or gas. That example is not a million miles away from what has actually happened.

Inflation 3x3

Many prices are now 20-30% higher than they were in 2020 — and, while inflation has cooled substantially, to just 3.4% as of the latest CPI report, that still means costs are rising. McDonald’s went so far as to comment directly on its own price rises, after videos of expensive Big Mac meals, including one for $18, went viral. McDonald’s says its prices are up 40% in the last 5 years, reflecting a broader rise in the cost of labor, paper, and food.

USA #1

Another reason economists might have a rosier view of the American economy than the general public? A global perspective. Indeed, the US has seen real GDP grow by nearly 9% since the pandemic began, by far the strongest of any of its G7 peers, which have averaged only 2.7%. Canada’s economy has been the next best in the group of seven, growing 5%.

The US has outperformed G7 peers
Economic growth of G7

The hiccup in the US recovery was a brief two-quarter GDP dip at the start of 2022 — fitting the classic recession definition. But, the National Bureau of Economic Research, which makes the final decision, decided not to classify it as one. Furthermore, despite all the talk of mass layoffs and automation, US unemployment has remained below 4% since the beginning of 2022, near historically-low levels.

In contrast, the UK economy has been much weaker than America’s. Indeed, British GDP is barely larger, in real terms, than it was at the end of 2019… just as the electorate gears up for a July 4th election.

The great American consumer

Despite sky-high interest rates and inflation, good old-fashioned consumer spending – the biggest slice of the US economic pie – has been nearly unstoppable for more than 3 years, with people continuing to splurge. However, very recently, there have been signs that some consumers might be starting to crack. Retail sales growth halted abruptly in April, and recent earnings from Target and Walmart suggest that lower-income consumers are starting to struggle, with Fortune reporting “a shift from spending on wants to needs”, with similar sentiments shared by executives at other consumer companies.

In recent years, when consumers felt the pinch, many had pandemic-era savings to dip into thanks to stimulus checks, enhanced unemployment benefits, tax credits, and the fact that there wasn’t much to spend your money on during lockdown. This influx of cash bolstered our bank accounts significantly: one economic model estimates that America banked excess savings worth a staggering ~9% of nominal GDP during 2021.

Excess savings

But, that buffer is now disappearing, with excess pandemic-era savings now sitting at just above 2% of nominal GDP and falling according to estimates from the Fed at the end of last year. More recent analysis from third-parties suggests that those excess savings are now all gone, leaving consumers more vulnerable.

Average Joes vs. CEOs

Interestingly, while consumers are beginning to show signs of strain, CEO confidence tells a different story. Indeed, executives remain positive about the economy, with pandemic-era supply constraints now a thing of the past and earnings continuously exceeding expectations. The positive in all this for the Average Joe, as Luke Kawa explains, is that if this corporate optimism continues to translate into more business investment, new employment opportunities are usually close behind. But, employment opportunities tomorrow, while prices rise today, is a hard slogan to sell. At least the stock market keeps going up.

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Well, it’s that time of year again: many have made their wish lists, people are scraping together the money they’ve saved to pick out a perfect gift, some are presumably leaving out refreshments for the weary delivery drivers and, more and more, drones.

It’s Amazon Prime Day — meaning that it’s the second day of the four-day promotional event that Amazon still calls Prime Day — of course, and it’s even come early this year, with the company bringing the period into late June from July, when it’s been traditionally held for the last five years.

The Prime Age

Alongside the eyes and endless clicks that the arbitrary stream of listicles on “The Best Prime Day Deals” that almost every media outlet pours into, Amazon will also be cheering the fact that there’s now more Prime users than ever before to devour the retailer and its sellers’ sometimes-contested “discounts.” Indeed, according to the latest annual estimates from Consumer Intelligence Research Partners (CIRP), there were just over 200 million American shoppers using Amazon’s massive subscription service at the end of 2025.

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Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

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JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

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Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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