Tesla’s sales nearly halved in Europe in January
Elon Musk’s automaker’s sales slipped 45% in Europe between January 2024 and last month, per new data from the European Automobile Manufacturers’ Association (ACEA), as the company’s already rough start to 2025 seems to get a little worse with each new release of sales data.
Tesla has seen its market share of overall new vehicle registrations halve in the last 12 months across countries in the EU, from 1.8% in 2024 to 0.9% last month. Out of the 17 major automaker groups tracked, 14 saw sales decline year over year, but none suffered as steep a drop as Tesla. Stellantis saw a 16% drop, while Ford saw a 12% dip.
According to the latest monthly figures from the ACEA, first cited in the Financial Times, Tesla shifted just 9,945 new cars across the EU, EFTA, and the UK in January — down from 18,161 for the same period last year. The company’s declines across major markets so far this year (January sales were reportedly down 11.5% in China and 13% in the US) are partly attributed to customers holding out for long-awaited cheaper models, set to go into production in the first half of the year.
Another factor cited by some has been Musk’s increased involvement in the region’s politics, chiefly in Germany, where the Musk-backed AfD doubled its vote share to finish second in Sunday’s national election.
According to the latest monthly figures from the ACEA, first cited in the Financial Times, Tesla shifted just 9,945 new cars across the EU, EFTA, and the UK in January — down from 18,161 for the same period last year. The company’s declines across major markets so far this year (January sales were reportedly down 11.5% in China and 13% in the US) are partly attributed to customers holding out for long-awaited cheaper models, set to go into production in the first half of the year.
Another factor cited by some has been Musk’s increased involvement in the region’s politics, chiefly in Germany, where the Musk-backed AfD doubled its vote share to finish second in Sunday’s national election.
