Spotify hikes Premium subscription (again) to try and cue up more profits

Spotify jumped 6% after the music streaming giant announced another round of subscription price hikes.

The streamer said it plans to raise Premium subscription rates over the next month across several regions, including Europe, Latin America, Africa, South Asia, and Asia-Pacific.

For instance, European users will see monthly Premium prices go up by about €1 from €10.99 to €11.99, or about a 9% jump. Subscribers will get the heads-up via email before the new prices hit.

The move echoes last year’s price hike in the US, when Spotify raised its monthly Premium subscription rates from $10.99 to $11.99. The decision comes less than a week after the audio streamer posted its second-highest Q2 monthly active user count, but swung to a loss and gave a lighter-than-expected Q3 outlook.

Spotify shares are up 46% year to date.

More Business

See all Business

Hollywood Exteriors And Landmarks - 2025

1 year into the Switch 2, we might’ve seen the top of the console market

The Switch 2 launched on this day in 2025. Amid a rough year for consoles, Nintendo has logged a good one.

Max Knoblauch6/5/26

Max Knoblauch6/4/26

GM has reportedly rehired more than 100 former Cruise employees, 18 months after shuttering the robotaxi unit

GM has rehired more than 100 employees it let go early last year when it shuttered Cruise, its former robotaxi business, according to reporting by The Information.

The hiring spree, which also includes employees from Nvidia and Uber, is geared toward ramping up GM’s plans for personal-use self-driving vehicles and not robotaxis. The former had been the focus of Cruise, prior to GM shuttering it in 2024.

Reporting last fall revealed that GM was attempting to rehire some former Cruise employees, but the scope of that effort wasn’t clear. More than 1,000 employees were laid off when the automaker scrapped Cruise, which it invested $10 billion into.

Google’s Waymo, Cruise’s former chief rival, is now worth $126 billion after a $16 billion funding round earlier this year. The company says it’s serving 500,000 paid robotaxi rides per week in the US.

Exclusive: With Some 100 Rehired Cruise Employees, GM Pursues Eyes-Off Autonomous Cars

Claire Yubin Oh

vsxy

6/4/26

How Victoria’s Secret finally managed to get its sexy back

After years of struggle, Victoria’s Secret shares have been hitting new highs this week.

Victoria's Secret Fashion Show 2025 - Runway

With gas prices soaring, the humble sedan is making a comeback

Recent US sales data reveals a “sedanaissance” among major automakers like Honda, Hyundai, and Toyota.

Max Knoblauch6/3/26

Claire Yubin Oh

Franchise with that?

6/3/26

McDonald’s has a new strategy: Make its stores “easier to run”

Franchised and affiliated locations already make up over 95% of McDonald’s store count and 62% of its sales.

Old McDonald's restaurant in Downey, Los Angeles, California, USA

Latest Stories

Sherwood Media, LLC and Chartr Limited produce fresh and unique perspectives on topical financial news and are fully owned subsidiaries of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Money, LLC, Robinhood U.K. Ltd, Robinhood Derivatives, LLC, Robinhood Gold, LLC, Robinhood Asset Management, LLC, Robinhood Credit, Inc., Robinhood Ventures DE, LLC and, where applicable, its managed investment vehicles.