Snapchat can’t seem to please users or shareholders
Snap is adjusting an anxiety-inducing feature; the controversial friendship “solar system”, will no longer be the default for paid subscribers.
Solar systems, which were launched in 2022 for paid users only, came under fire last week after a report from the Wall Street Journal revealed that the feature, which ranks the proximity of friendships on the platform by where you land in your friends’ digital orbits, is playing on teen insecurities and worsening anxiety.
Snap, the social platform’s parent company, has been adding buzzy products to its premium tier (Snapchat+) ever since it launched in 2022, as the wider business continues its long struggle towards profitability, having racked up cumulative net losses of nearly $11 billion in less than a decade.
Snap, the social platform’s parent company, has been adding buzzy products to its premium tier (Snapchat+) ever since it launched in 2022, as the wider business continues its long struggle towards profitability, having racked up cumulative net losses of nearly $11 billion in less than a decade.
