Business
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Nia Warfield

Disney+ subscribers are getting (another) price hike next month

Disney’s streaming prices are going to infinity and beyond.

Starting October 21, Disney+ with ads will climb to $11.99 a month (from $9.99), while the ad-free Disney+ Premium plan will rise to $18.99 (from $15.99). Annual Premium subscriptions will now cost $189.99, up from $159.99. Disney shares were flat on the news.

Bundles are getting pricier too: the Disney+/Hulu (with ads) package will jump from $10.99 to $12.99, while the Disney+/Hulu/ESPN Select bundle will rise from $16.99 to $19.99. The ad-free version of that bundle will go from $26.99 to $29.99. Even legacy bundles that subscribers were allowed to keep will see hikes. For example: the Disney+ Premium/Hulu (with ads)/ESPN Select plan will now run $24.99 instead of $21.99.

After increasing prices four times in the past four years, Disney’s streaming unit finally became profitable last year. It’s yet another example of streaming services slowly raising prices and hoping consumers don’t notice or care enough to cancel.

Disney shares are up over 20% over the past 12 months.

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GM has reportedly rehired more than 100 former Cruise employees, 18 months after shuttering the robotaxi unit

GM has rehired more than 100 employees it let go early last year when it shuttered Cruise, its former robotaxi business, according to reporting by The Information.

The hiring spree, which also includes employees from Nvidia and Uber, is geared toward ramping up GM’s plans for personal-use self-driving vehicles and not robotaxis. The former had been the focus of Cruise, prior to GM shuttering it in 2024.

Reporting last fall revealed that GM was attempting to rehire some former Cruise employees, but the scope of that effort wasn’t clear. More than 1,000 employees were laid off when the automaker scrapped Cruise, which it invested $10 billion into.

Google’s Waymo, Cruise’s former chief rival, is now worth $126 billion after a $16 billion funding round earlier this year. The company says it’s serving 500,000 paid robotaxi rides per week in the US.

Exclusive: With Some 100 Rehired Cruise Employees, GM Pursues Eyes-Off Autonomous Cars

Exclusive: With Some 100 Rehired Cruise Employees, GM Pursues Eyes-Off Autonomous Cars

Reporting last fall revealed that GM was attempting to rehire some former Cruise employees, but the scope of that effort wasn’t clear. More than 1,000 employees were laid off when the automaker scrapped Cruise, which it invested $10 billion into.

Google’s Waymo, Cruise’s former chief rival, is now worth $126 billion after a $16 billion funding round earlier this year. The company says it’s serving 500,000 paid robotaxi rides per week in the US.

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