Can Chegg turn its fortunes around?

6/18/24 12:49PM

Like a student who starts the homework the morning that it’s due, digital education company Chegg is trying to adapt in the face of AI, with its April-appointed CEO announcing yesterday a major restructuring plan. The strategy includes cutting its headcount by 23%, as well as an ambition to build a “platform that incorporates artificial intelligence verticalized for education”. Investors appear to like the plan, with the stock currently up around 15% on the news, but some might be thinking it’s too little too late.

Textbook troubles

Renowned for providing homework help, Chegg is seeking to reinvent itself as students increasingly turn to free AI tools like ChatGPT for assistance, a trend that’s compounded a brutal 3 years for the company.

During the pandemic the company’s online platform became a lifeline for many as schools shut down and students "chegged" their way through homework and online tests by paying to access Chegg’s wide database of millions of textbooks to get the answers. Revenues at the company doubled between 2018 and 2020, turning Chegg into a business worth some $15 billion at its peak.

But, like so many pandemic-era trends, once schools opened back up, Chegg found itself losing ground. Shares lost an eye-watering 49% of their value in a single day in 2021. That misery was made worse when execs announced that ChatGPT's popularity was impacting customer growth — and its fortunes never really reversed. Once proclaimed “the most valuable edtech company in America” by Forbes, Chegg has lost some 98% of its peak market cap.

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Demis Hassabis, Google DeepMind’s CEO and founder, was also an early Anthropic investor

A chess prodigy and an actual a knight of the realm in the UK, it’s perhaps no surprise that Demis Hassabis has made some strategic moves about his exposure to AI upside. According to people familiar with the matter, the influential AI architect became an angel investor in Anthropic, currently behind many of the leading AI models, per Arena AI leaderboards.

The Nobel Prize winner’s position in the Claude creator was previously undisclosed and, per the Financial Times, highlights Hassabis’ “growing influence across the AI industry.”

Google, which bought DeepMind, the company that Hassabis cofounded and heads to this day, for a reported ~$400 million in 2014, is also a key Anthropic investor. The tech giant reportedly plans to invest up to $40 billion in the AI company as part of the mutually beneficial relationship the pair have forged, with reports that Anthropic has committed to spending $200 billion in the other direction on Google’s cloud services over the next five years.

I’m playing all sides, so I always come out on top

In addition to his financial support for Anthropic, Hassabis has also invested in a range of AI startups launched by colleagues, such as Inflection AI, a company set up by DeepMind cofounder Mustafa Suleyman (who is now CEO of Microsoft AI), as well as efforts from other collaborators, like David Silver’s Ineffable Intelligence.

Hassabis also emerged as a recurring figure on the fringes of the recent Elon Musk v. Sam Altman trial, cropping up repeatedly in testimonies and court documents and appearing to live, as The Verge put it, “rent-free” in Musk’s head.

Founded in 2021, Anthropic has recently raised funding at a reported $900 billion valuation, sending it soaring ahead of competitor OpenAI.

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The Nobel Prize winner’s position in the Claude creator was previously undisclosed and, per the Financial Times, highlights Hassabis’ “growing influence across the AI industry.”

I’m playing all sides, so I always come out on top

Founded in 2021, Anthropic has recently raised funding at a reported $900 billion valuation, sending it soaring ahead of competitor OpenAI.

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