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Millie Giles

Celsius soars after crushing earnings expectations with record sales year

Shares of Celsius were up almost 16% in early trading on Thursday, after the company released Q4 and full-year results that exceeded expectations.

The energy drink company reported:

  • Adjusted earnings per share for the fourth quarter of $0.26, above analysts’ average projection of $0.20 per share, per Bloomberg data.

  • Q4 revenue of $721.6 million, beating forecasts of $638.7 million.

Celsius also posted annual revenue of $2.5 billion, which marked a massive 86% increase from FY2024. It also reported strong sales growth in North America (up 89% year over year) and its retail sales of the Alani Nu brand (up 101%) as bright spots, while Rockstar Energy brand sales slumped 11% in FY2025.

In the press release, CEO John Fieldly said that Celsius is “entering 2026 with positive momentum,” and added that the brand “reached an approximate 20% dollar share of the U.S. energy drink category in Q4 2025.” Competitor Monster Beverage is expected to report earnings after the bell today.

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American Airlines joins the flock, hiking bag fees amid higher jet fuel prices

American Airlines on Thursday announced that it, too, will be hiking the fees it charges customers to check luggage.

With the move, all four of the major US airlines, which together control about 80% of the US market, have now hiked their baggage fees in recent days amid surging jet fuel prices.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

American Airlines updates bag fees and Basic Economy fares

American Airlines updates bag fees and Basic Economy fares

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

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